Dexcom Design Sprint
This project is currently under a NDA.
My Role: Project Manager
Teammates: Yingxi (Ali) Long, Arya Nair, Anna Wang
Dexcom is a company that produces Continuous Glucose Monitors (CGMs) for people with diabetes. Currently, Dexcom’s Canadian website has an online store where customers can buy CGM products. Our goal, outlined in a design brief, was to design a simpler way for new and existing users to make purchases. This was an e-commerce project.
Our Process.
We started with two rounds of user research in order to create personas, storyboards, and corresponding journey maps.
My team and I then conducted three rounds of user testing and several iterations to create the final prototype, which consisted of 40+ screens. Our final prototype aimed to balance the users’ needs and the company’s business goals, as well as creating a straightforward and transparent shopping experience for users. My team and I presented our final prototype and the design process to 30+ Dexcom stakeholders.
““Kudos for going beyond the design brief and thinking about how it would be integrated [...] Really solid.””
Takeaways.
In general, I learned a lot about how to manage a team and outline a plan to meet and exceed our design brief. This was my first leadership role in a project, so I learned the importance of dividing up tasks based on my teammates’ strengths, time management, and above all, creating a positive and respectful team environment.
Always plan more interviewees than “needed”
Our team had to deal with a lot of last minute interviewee cancelations throughout our design sprint, and it made me realize that there is no harm in scheduling more interviews than the target number. You can never have too much user data to create a persona or design, but you can always have too little data— making the design not meet the true user pain points or leaving unearthed design flaws in a prototype.